After shelling out more than the price of a surfboard for a new set of performance fins we knew something had to change.

Eyes Wide Ocean is not your traditional surf brand. In fact, we don’t put our label on any of our surf accessories. Instead, we eliminated all the unnecessary costs that don’t make products any better in order to bring you high quality surf goods at a fraction of the price.

We only use the highest quality materials and manufacturing to create our surf accessories. All of which have been tried and tested on the long lefthanders in Raglan, New Zealand. We don’t compromise on quality or performance to ensure you get the best bang for your buck.

Surfing accessories needn’t cost you an arm and a leg.

There are so many extra things that are added to products that cost more to the customer but don’t make the products any better.

Eyes Wide Ocean is an independent, online only direct supply company, run by Kiwi surfers – selling directly to Kiwi surfers.

We don’t spare any expense when it comes to the highest quality materials and we won’t compromise on quality or performance. But with no branding, packaging, advertising materials or retail mark-ups, we are able to bring you the highest quality products at the best price without the unnecessary bullsh!t.